This afternoon, I decided to drive down to Austin to experience the Mozart’s Coffee and to complete a few work projects. Immediately upon arrival, the place was packed. Wooden floors, brick walls and tall ceilings gives you a cozy feeling, a perfect setting for conversing with a friend, reading a book or blogging (like I am doing). Their customer service is warm, friendly and prompt service. The staff was able to handle a long line of customers within minutes. Drip coffee is fair but the lattes are great. In addition, Mozart’s is a pet-friendly place.
Location. Location. Location. Mozart’s location is what a coffeehouse should be. Their multi-level decks overlook Lake Austin where you can relax and enjoy the scenery. One of the things I discovered traveling to various coffeehouses across the nation is that location is a critical decision when starting a coffeehouse. A few ideas of locations are: next to a river or lake, downtown, near a park, near an university, by a metro transit station. I do realize that I may be stating the obvious but selecting the right location can make or break your small business start up.
